A senior-led review of how customers actually move through your site, from first visit to checkout. You get a prioritised roadmap with every opportunity sized in pounds, so you know what to fix first and what it's worth.
Who it's for
For DTC brands that have outgrown guesswork and want a clear, commercial view of where the site is holding them back.
What we review
Arrive
Pop-ups, banners and cookie notices that stack up before a customer sees a single product.
Currency, shipping and returns messaging for every market you sell into.
Find
Menus, search, filters and collection pages. How quickly can a customer find the right product?
Discounts, bundles and promotions. Are they selling the product, or competing with it?
Decide
Imagery, sizing, stock messaging, reviews and the reasons to buy now.
Why products come back, and what the product page could have told the customer first.
Buy
Shipping thresholds, delivery promises, payment options and the moments customers drop out.
Slow pages, broken journeys and app conflicts, identified and briefed for your developers.
Underpins it all
Is GA4 recording sales, funnels and events correctly? If the numbers are wrong, everything built on them is too.
What you get
Everything is ranked by commercial impact and effort, so your team knows what to do on Monday morning.
How it works
A short call to agree goals, markets and priorities, then read-only access.
Day 1
Data, journeys and devices reviewed against how your customers actually behave.
Week 1
Every opportunity quantified in revenue and ranked by impact and effort.
Week 2
Walkthrough, tickets and priority board, mapped into a roadmap with your team.
Week 2–3
Illustrative example
Every recommendation comes with the evidence, the fix and what it's worth. Figures here are illustrative.
Finding · Mobile first visit
FAQ
Agencies often audit towards the work they want to sell next, like a redesign or a retainer. This audit is senior-led and independent: every finding is sized in revenue and ranked by commercial impact, and your team or your existing agency can deliver it.
Mostly Shopify and Shopify Plus. Other major ecommerce platforms are possible on request; we'll confirm on the check-up call.
Read-only access to your analytics (usually GA4), your ecommerce platform and any behaviour tools you use, such as Clarity or Hotjar. If tracking is patchy, that becomes the first finding. We're happy to sign an NDA.
No. You get clear, prioritised recommendations and developer tickets your team or agency can build from. If you'd like ongoing senior support to test and roll them out, that's what DOC Partner is for.
Mainly the size of your catalogue, the number of markets or storefronts, and the state of your tracking. You'll get a fixed quote after the check-up call, before anything starts.
You can run with the roadmap yourselves, hand it to your agency, or move to DOC Partner for monthly testing and support. There's no obligation either way.
Not ready for a call?
Send us your site and we'll review it on mobile and desktop, then reply with one change worth making, written up exactly as we would in an audit.