Senior optimisation for DTC brands, built on how your customers actually behave and sized against your commercial numbers. More conversion, higher order value and a clear plan, from someone who has scaled it before.
Free 20-minute check-up · No obligation
Sound familiar?
You don't need a new website. You need the one you have to work harder.
How we help
Every engagement is scoped to your business. Exact pricing confirmed after a free check-up.
Launch right first time. We plan your site structure, define your tracking and brief your developer, then check everything before you go live.
+ Optional Launch Support: weekly developer oversight through your build, quoted to your timeline
Find the friction your customers feel. A prioritised roadmap with every opportunity sized in pounds. Read more →
Your optimisation branch. Senior expertise and continuous improvement, month after month.
Technical blockers stall more brands than anything else. We sit on your side of the table with developers, SEO and platform agencies.
What you get
Every client gets their own private roadmap workspace. Each opportunity is sized by commercial impact and effort, and you can see what's being tested, what's shipped and what it earned, updated every week.
Illustrative example
How it works
How your customers behave, where your data is and the friction holding them back.
You get: tracking health report
Focus on the opportunities with the biggest commercial impact.
You get: prioritised roadmap
Targeted changes. Measure what customers respond to, not what looks good.
You get: test briefs and results
Turn individual wins into lasting growth.
You get: rollout plan
Founder-led
I'm Daniel Knight. I've spent 15+ years in DTC ecommerce, including more than a decade helping scale Gymshark through digital marketing, brand and digital product, rising to Head of Digital Product Management and leading strategy across its digital channels, from the website to its shopping and training apps. I've driven customer journey optimisation from discovery to conversion at scale, guided by how customers actually behave and always with the commercial numbers in view.
Most recently I was Ecommerce & GTM Director at Ekster, and I've worked with brands such as Kalibre Clothing on a freelance and advisory basis.
Every DOC engagement is senior-led. I lead each one personally, and any specialist we bring in has run ecommerce at scale too. No account managers. No juniors learning on your budget.
Recent work
An advisory engagement restructuring site navigation, analysing what drives returns, and redesigning key journeys so customers find the right product faster.
FAQ
Every engagement is led by Daniel Knight, DOC's founder, from the first call to the final recommendation. Where a project needs specialist depth, such as development, analytics or SEO, we bring in senior specialists we've worked with directly, and Daniel stays accountable for the outcome. You'll never be handed to an account manager or a junior.
Read access to your analytics and ecommerce platform is usually enough to start. We'll confirm exactly what's needed on the check-up call.
No. We plan, brief and quality-check, and your developer or agency builds. With Launch Support, we oversee your developer week by week through the build, quoted to your project timeline. If you don't have a developer, we can recommend ones we trust.
Mostly Shopify and Shopify Plus, and other major ecommerce platforms on request.
Either. Your team can build from our briefs, or we can bring in a trusted developer.
Results vary by brand and customer type, and how quickly a test reaches significance depends on your traffic volume. Overall results are typically visible within two to three months, and we forecast impact on an annualised basis so you can see the full commercial value.
The audit is a one-off fixed fee. Monthly partnerships start with a three-month minimum, then roll monthly.
Yes. That's exactly what Technical Bridge is for: sitting on your side of the table with developers, SEO and platform agencies, so their work is tied to clear goals.
Not ready for a call?
Send us your site and we'll review it on mobile and desktop, then reply with one change worth making, written up exactly as we would in an audit.